Examples of Advertisements
Example ad # 1
- Dependable person to assist male with a disability call 555-5555.
Although this ad would be the least expensive to run in the newspaper, be prepared for a lot of calls and questions you will be asked. There is a lot missing from this ad. Additional information could help you avoid a lot of unnecessary calls. For example, have you ever sold a vehicle? Just listing the price avoids a lot of calls and saves you time. The above ad needs to give more detailed information.
Example ad # 2
- Room and Board
Job working for an employed man with a disability. Ample time off during the day. Weekends off. Need assistance with dressing and bathing. Lifting required. Need breakfast prepared and lunch made to take to work. Driving and references required. $7.50 an hour plus room and board.
Take the time to look at the difference between these two ads. The second ad will be more costly, but it gets right to the point. It clearly describes what is needed and expected. Using this ad, you can be sure that only interested assistants will apply.
Example ad # 3
- Disabled person seeks part-time assistant during morning and evenings for assistance with daily living activities. Experience not necessary. Training will be provided. Contact John Smith at 555-555-5555 between 6 and 8 p.m.
Be prepared to explain in detail what is meant by “activities of daily living.” Many assistants may not understand this term. It would be helpful to write out on a piece of paper the exact job duties that you will be requiring from the assistant. Having your job description written out is a great way to be prepared for those phone calls you will be getting after you place you ad or flyer.
Example ad # 4
- Need to supplement your income? Enjoy working one-on-one with people? Part-time position opening up in Stover. Flexible hours working with a disabled employer in reaching independent living goals. Experience not necessary, training provided. Call John Smith at 555-555-5555.
This ad provides a catchy opening that may catch the interested eyes of applicants. However, you may again need to explain what you mean by “independent living goals” and what exactly is expected.
Example ad # 5
- Single, white, male needs assistance. Call Rick at 555-555-5555.
This is not an example of an effective ad. You can probably expect all kinds of calls to respond to this ad. When compared to the different examples above, you can see how much information it lacks.
Additional points
- Start you ad on Monday – not near a holiday!
- If you want to differentiate yourself from the young/old you should note that in the ad.
- Note any specific preferences you feel strongly about, such as:
- Living close to the workplace
- Needing dependable transportation
- Living close to the workplace
Personal assistant trainer Benita Nease (left) supervises as Jackie
Gluesenkamp demonstrates transfer techniques by moving her sister
Angie from a wheelchair to a chair.